“The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which.” 


― George Orwell, Animal Farm

© 2018 by Adri Montano
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ANDINA

2018 AIGA SHOW 
Silver Award - Packaging

Case Study

Andina is a Pre-Columbian inspired brand. I am very familiar with this type of art growing up in that region, however, I did extra research by studying Pre-Columbian art from the Museum of Gold in Bogota Colombia and also researching Chimila Indian style of art and pottery.

 

PROJECT SUMMARY

I sketched some possible imagery that I know is meaningful for the indigenous culture based on the study of the Popol Vuh - a narrative that recounts the mythology and history of the K'iche' people before they were colonized.  In the Popol Vuh, we learn about the Mayan creation myth and the story of the Hero Twins Hunahpú and Xbalanqué, represented here as a bird with two heads.  The womb, is two its right, with the souls inside the oval and the Gods around it. 

LOGO

The logo is representational of the mountains of the Andes - locally called "Cordillera de los Andes" where a lot of the local indigenous population resides. 

TARGET

The target demographic for Andina are Millennials and Gen-X’ers that have an appreciation for handmade, eco-friendly, and fairly traded products.

PROCESS

By utilizing both the cutting and engraving capabilities of a laser cutting system, I created this inlay for a wooden box.

PRODUCTS