“The creatures outside looked from pig to man, and from man to pig, and from pig to man again; but already it was impossible to say which was which.” 


― George Orwell, Animal Farm

© 2018 by Adri Montano
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ARBOLEDA

Sustainable brand
and jewelry

Case Study

Arboleda is a sustainable brand that offers handmade and eco-friendly products including jewelry. Featuring moderately priced products between $21-$40 range.

 

PROJECT SUMMARY

Arboleda is a sustainable brand that offers handmade and eco-friendly products including jewelry as stated under the case study section. The brands focus on promoting its products as "gifts" and selling them mostly at local craft fairs and markets if possible. 

TARGET

Besides marketing these products to local craft fairs and markets if possible, the secondary target would be women 18-24 or those who sell their own handmade goods. This could be reached through specific marketing messaging that appeals to their unique sense of community and belonging. 

Collateral

These are the collateral that would accompany purchases, including letterhead. 

PRODUCTS