Overcoming Common Objections
Ebook Training Guide
Carson Group serves financial advisors and investors through its businesses including Carson Wealth, Carson Coaching, and Carson Partners. The sales department needed a new training guide and materials based on the objections they get on their every day routine sales process.
The sales team didn't have a centralized area to keep all of their training materials and objections together. It was scattered in emails, documents, and different servers making them deliver different levels of service.
I gather all of the information, plus videos and made an ebook so they can reference how to overcome common objections they get every day.
The team references this ebook to read, listen, and watch each other, overcome these common objections they encounter. This document has made them a stronger sales team and improved their skills.